White Papers, Presentations, & Favorite Blogs

The following papers, presentations, and blog reprints have been authored by Napa Consulting Group. These documents are downloadable for FREE. You are FREE to download, print, and share these files. We ask you to follow copyright laws and not attempt to change or claim them as your own original work. Please contact us if you have any questions.

	Word of Mouth Marketing Techniques Presentation. 2007 workshop. One of the most popular presentations on the topic of WOMM and viral marketing. download (PDF, 2.70 MB)  Viewed 50,431
	Principles of Internet Marketing Presentation. 2007 workshop. Overview of e-marketing. download (PDF, 1.47MB)  Viewed 11,506
	Marketing Trends Presentation. 2007 MTDC workshop. Impact of social media, blogs, and WOMM. download (PDF, 1.65MB)  Viewed 14,024
	Strategy Formulation Primer Presentation. Overview of strategy formulation. download (PDF, 128 KB)
	Innovator's Dilemma White paper. 2005. According to studies, 90% to 97% of all new products fail. A look at some common mistakes. download (PDF, 252KB)
	Implications of P2P on Communication White paper. 2004. Implications of peer-to-peer networking on communication and telecom industry. download (PDF, 76.3 KB)
	Advantages of Open Innovation Blog reprint. 2007. Advantages of open innovation and open business models such as software as a service (SaaS). download (PDF, 258 KB)  view in HTML
	Google & Open Movement Smash Verizon's Walled Garden Blog reprint. 2007. How open movement reduces barriers to closed industries, networks, and accelerates innovation. download (PDF, 258 KB)  view in HTML
	Dark Side of Facebook and Mark Zuckerberg Blog reprint. 2007. ConnectU and others claim Facebook founder hijacked their idea. download (PDF, 258 KB)  view in HTML