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Business Development Services

Achieving higher profitability through customer value and partner relationship management. In addition to our strategic planning and marketing services, we help our customers manage and cultivate loyal customers, partners, and alliances.

Customer & Alliance Management

  • Business Development
  • Alliance Managementbuilding profitability through customer value and strategic partnerships
  • Channel Management
  • Attracting Profitable Customers
  • Retaining Customers
  • Customer Loyalty
  • Building Customer Satisfaction
  • Contract Negotiation
  • Creating Customer Value
  • Customer Lifetime Value
  • Customer Profitability Analysis
  • Customer Retention Strategy
  • Customer Retention Programs
  • Customer Value Management
  • Customerization
  • Demand Management
  • Distribution Channel Strategy
  • Distribution Channel Plan
  • Exploring New Markets
  • Licensing & OEM
  • Partner Relationship Management
  • Partnership Strategy & Development
  • Profitability Through Strategic Alliances
  • Strategic Partnerships
  • Virtual Partnerships
  • Global Partnership Strategies




Napa Consulting Group is an independent strategic management consulting, marketing management, strategic planning, product strategy, product marketing, product management, and outsourced project-based marketing firm. Helping companies seek new sources of competitive advantage. Providing strategic planning, consulting, marketing, strategy formulation, and marketing strategy to innovative technology based start-ups. Creating sources of competitive advantage and higher performance throughout the business process by leveraging Internet based technologies, convergence, and new economy E-business strategies. Serving clients in the Virginia, VA, Maryland, MD, Washington, Washington DC, DC metro, New York, NY, West Virginia, WV, Pennsylvania, PA, New Jersey, NJ, Boston, Massachusetts, MA, North Carolina, NC, and Mid Atlantic region.



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